Ideas from inside freight.
Product updates, field notes and perspectives on how freight work is changing.
Why we’re building Fragta
The best freight quotes are built on experience, not just speed.
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AI in freight forwarding: what it can do, and what it shouldn’t
AI is good at what fills most of a dispatcher’s day: reading, finding and gathering. The decisions should stay with people.
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Spot rate or contract rate: when should you use which?
Most forwarders buy on both contract and spot. The hard part is knowing which price is right for this particular shipment.
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How to answer a freight tender without the spreadsheet chaos
A tender means hundreds of lanes, a tight deadline and a spreadsheet filled in by hand. Here is how to turn the work into one structured flow.
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Why forwarders lose freight on response time
The fastest reply often wins the job. But response time is rarely about how fast you type. It’s about how easily knowledge and replies can be gathered.
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Human in the loop: AI shouldn’t send quotes on its own
Why we build Fragta so the coordinator always approves, and how trust in AI is built step by step.
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The catalogue: your whole partner network, searchable in one place
Services, lanes, reliability and documents for every partner. Gathered, searchable and filterable in seconds.
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